#Selfiekid – When Snapchat is more interesting than Justin Timberlake who happens to be standing right next to you. 

While I’m NOT the biggest football fan, I do enjoy watching the Super Bowl. Good food with good friends, some great commercials, an over the top halftime show that will either be amazing or horrible, depending on who you ask. And hopefully incorporated in all of the annual ritualistic hoopla, a good football game happens.

I had low expectations for the game this year. Can a scrappy underdog team beat Tom Brady and the Pats? I don’t think so!

I did have high expectations for the halftime show, however. I dig Justin Timberlake. I think he has mad skills and has come a long way since he was on THE MICKEY MOUSE CLUB with Ryan Gosling, Britney Spears and Christina Aguilera.

Well, the game wound up being amazing and while I thought JT did great, I expected more. I was hoping for  NSYNC to show up; dance and sing behind JT or hope, hope: Janet Jackson would materialize next to him and perform a mini duet without a nip slip.

None of this happened. But during JTs halftime extravaganza, #Selfiekid happened.

We are all guilty of spending too much time on our devices. Let’s experience life without an immediate need to take a selfie or instantly post to Facebook.

I understand how attending a SUPER BOWL is an amazing experience. Hey, I’ve been to two Super Bowls. It’s crazy (in a good way!). What a stimulating weekend for the senses.

So on Sunday, as we all know, millions of eyes around the world were glued to all sorts of screens to watch Super Bowl LII and all it was advertising.

The halftime show had JT singing, lip syncing, dancing, sweating and he had all the style and coolness I expected. Timberlake than ran off the field and into into the crowd and came across 13 year old Ryan McKenna. After the halftime show, #Selfiekid was trending and someone tweeted: HE’S GOING TO BE A HERO AT SCHOOL TOMORROW.

He probably is.

But, all I thought of when the world was introduced to Ryan was…

How sad.

Enjoy this amazing moment, Ryan. Clap your hands and dance and look at this amazing talent right in front of you. But NO, Ryan went to his phone to get on instagram or try to snap another photo.

This is our new normal. Going viral. Becoming a meme. Snapchat the moment before the moment is done happening.

Selfiekid Super Bowl
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I don’t need to give you the stats on how kids, millennials and mature adults like me and you are changing (for the worse) because of these devices.

It’s about setting examples, limits and being more disciplined.

I watched the big game with my son. David’s nine years old and it was the first Super Bowl he wanted to watch. He digs Tom Brady and thinks Justin Timberlake is awesome.

#Selfiekid was a teachable moment with David and after the game we discussed how Ryan could have AND should have enjoyed those brief, amazing moments with Justin Timberlake a bit more, without looking at his device. While we watched the halftime show, David thought Ryan was so cool for being at the right place at the right time. But as I armchair quarterbacked the situation post-game by showing David some of the tweets about Ryan, David nodded in agreement and said that he hoped Ryan would not be made fun of.

I got this feelin’ inside my bones… that David seemed to understand my concerns about why we all now know #selfiekid.
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Author: Paul Greenstone

In a previous life, Paul Greenstone lived in Los Angeles where he worked for Mort Viner and Alan Greenspan at ICM, one of the largest talent agencies in the world. Paul went on to manage actors & writers with Dolores Robinson before setting out on his own where he also produced films including MANIC (Joseph Gordon Levitt, Don Cheadle & Zooey Deschanel) and BOOKIES (Nick Stahl, Johnny Galecki, Lukas Haas & Rachael Leigh Cook) and both films premiered at the prestigious Sundance Film. Now, Paul lives outside of San Francisco with his wife (Naomi) & son (David) and is a professional photographer, curates social media for executives & companies in technology, advertising, entertainment & retail. Paul also writes and rewrites screenplays and entertains and educates on social media with his observations about politics, pop culture and life especially life in the suburbs as a stay-at-home-Dad. Feel free to follow Paul on Twitter: @paulgreenstone View all posts by Paul Greenstone

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