“It’s no wonder chocolate is so popular among women as it stimulates certain pleasure centers in the brain and releases magic chemicals flooding those pleasure centers. ”

Saying women love chocolate is a cliché worthy of Cathy cartoon from the 1980’s. Yes it’s true. But we also really love wine as well as light BDSM as cultural trends of book sales would indicate. But back to chocolate. We all have a secret stash. That place high in the cabinet where mommy hides her “period peanut butter cups”. We have collectively gotten more sophisticated in tastes and demands for our prescription of chocolate. The box of Russell Stovers that got picked over in the Valentine’s days of yore, are truly a thing of the past as chocolatiers have gotten savvier and sexier in the quality, flavor and complexity of their choices.

It’s no wonder chocolate is so popular among women as it stimulates certain pleasure centers in the brain and releases magic chemicals flooding those pleasure centers. We all are familiar with that sweet rush when we melt a favorite piece of chocolate on our tongue. The truth is eating chocolate does make us happy as endorphins bind with the opiate receptors in the brain which gives us an almost high. Also chocolate is dietary source of tryptophan which is the neurotransmitter of a positive mood.

We as consumers now know we have a choice in our cocoa to milk percentage ratio as well as more creative flavors and that the darker chocolate the more loaded it is with organic compounds that are biologically active and function as antioxidants. There are more and more artisanal chocolate makers offering organic choices as well as every variety of flavor from spicy cayenne pepper to savory bits of bacon sprinkled into our bars.

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